Bollywood stars Shahid Kapoor & Genelia D’Souza recreated the Chance Pe Dance fever at the launch of the ‘Chance Pe Dance’ Apparel Line exclusively at Shoppers Stop. IIFA Bling for Shoppers Stop’s popular youth brand LIFE presents the „Chance Pe Dance Apparel Line available exclusively at Shoppers Stop stores across India. The popular movie stars spun their magic as they promoted their movie and trendy apparel line at the Shoppers Stop store in Juhu.

Shoppers Stop's hugely popular youth brand LIFE recreates the individualistic and trendy style sported by „Sameer (Shahid Kapoor) and „Tina (Genelia D'Souza) in their forthcoming mega movie „Chance Pe Dance. In keeping with the pulsating rhythm of the movie, the apparel line from LIFE spells comfortable chic and understated panache.

Shahid Kapoor's subtle look in the film is brought alive with sporty university T-shirts and stylish cargos. The LIFE apparel represents Shahid's look in the film in natural and clear-cut designs available at Rs 599 onwards. Genelia's free-spirited fashion is captured in spunky dungaree shorts, vivacious gaucho pants, and overalls in halter silhouettes. Genelia's bold yet feminine fashion in the movie is perfectly encapsulated by LIFE's youthful essence and chic style and is available at Rs 499 onwards.

Shoppers Stop has crafted exciting offers on purchases from exclusive brand LIFE for its valued customers. On purchases worth Rs.5000 or more, lucky customers will win a T-shirt autographed by the stars of the movie and on purchases worth Rs 3000 and above lucky customer will win music CDs of „Chance Pe Dance. And that?s not all, there is a grand prize of the original costumes to be won by two lucky customers!

Speaking on the occasion, Shahid Kapoor said, “I'm very glad to launch the Chance Pe Dance Apparel Line which is in complete sync with Sameers signature style in the movie. Its great that our millions of fans can now not only enjoy the movie, but also have a taste of the fashion of the movie. We have had a wonderful time making this film, and are sure our fans will enjoy the movie as much as its fashion.”

Genelia D’Souza added, “I personally loved each and every design that „Tina wore in the movie. „Tina's fashion is very feminine yet bold and outgoing. The collection inspired by the movie replicates her look with the exact fashion degree. I?m sure our fans will watch the movie and then rush to own a piece of the spirit of Chance Pe Dance.”

Shikha Kapur, Vice President, Marketing, UTV Motion Pictures, “CHANCE PE DANCE with its fresh young pair of Shahid Kapoor and Genelia was a perfect fit to associate with Shoppers Stop, always known as trendsetters in style and apparel. Chance Pe Dance has a fun, fresh and young feel which mirrors in the line of clothing introduced, thus giving the youth to wear the Chance Pe Dance attitude!”

Also speaking on the occasion, Mr. Govind Shrikhande, Customer Care Associate& President & CEO, Shopper’s Stop Ltd. said, “Bollywood influence on fashion trends is unquestionable. In the past we have recreated the fashion of mega starrers such as Om Shanti Om and Love Aaj Kal. Their immense popularity and success is a clear indication of the deep permeation of Bollywood in Indian fashion and the growing desire of Indians to emulate their icons. At Shoppers Stop, we have been always looking at providing our esteemed customers with exclusive merchandise. This has propelled us to bring alive the effervescence of Chance Pe Dance in the form of wearable fashion for our valued customers. Our exclusive brand LIFE is very popular among the youth and the imagery of the brand perfectly coincides with the pulse of the movie.”

The „Chance Pe Dance apparel line at Shoppers Stop is made available in association with UTV Motion Pictures, UTV Bindaas and IIFA brand owner Wizcraft. Get the „Chance Pe Dance look exclusively at Shoppers Stop!